Marcela Sapone, CEO of Hello Alfred, said, “When the best of technology and the best of human service come together, the result transcends the ‘smart’ label: a home becomes intuitive, anticipating what you need inside the front door. From the moment residents sign their leases, Life Simplified is at their fingertips, making it easy to check things off their to-do lists and reclaim valuable minutes of their day.” “Service, a hallmark of the Related brand, has become the differentiator, so we are constantly evaluating ways we can elevate the residential experience using platforms like Hello Alfred that marry technology with the personalized, white-glove service for which we are known. “In today’s luxury rental market, residents are seeking out communities with exceptional amenity offerings that enhance and streamline their busy lives,” said Curt Bailey, president of Related Midwest. It will also be offered to residents of One Bennett Park, the developer’s ultra-luxury condo and apartment tower under construction in Streeterville. Life Simplified is now offered, at no additional cost, to residents of Related Midwest’s two luxury rental towers in Chicago: 500 Lake Shore Drive and Landmark West Loop. Related is incorporating Hello Alfred’s service into the Related Rentals portfolio in New York City, Boston, San Francisco, Chicago, Washington D.C. The strategic partnership represents Hello Alfred’s first significant relationship of scale in the urban multifamily space. The partnership advances Hello Alfred into its next phase of strategic growth and further enhances Related’s renowned commitment to exceptional service. The service builds on Alfred’s current platform, which anticipates and completes instinctive and sophisticated to-dos on a resident’s behalf. Related Companies and Hello Alfred are redefining urban living through the creation of a custom platform, Life Simplified, which is exclusive to Related’s residential rental buildings. The alliance is focused on integrating Hello Alfred’s technology and human-touch service platform into Related’s buildings across the country to provide a suite of personal, life-enhancing services to residents. CHICAGO (June 28, 2018) – Related Midwest, a division of Related Companies, the nation’s most prominent privately owned real estate firm, today announced the Chicago launch of Related’s new strategic partnership with Hello Alfred.
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